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Brand Centre

One identity. Used consistently.

Approved identity and public brand guidance.

The Brand Centre provides a controlled source for approved Warwickshire Valkyries Foundation identity assets and guidance.

Logo

Approved logo files should be provided in suitable formats for digital and professional use. Users should not redraw, distort or alter the identity.

Colour and typography

Consistent colour, typography and spacing help the Foundation look credible across the website, presentations, events, signage and partner materials.

Photography and imagery

The visual direction should feel ambitious, human and rooted in sport and community. Images involving identifiable people must be used with appropriate permissions.

Partner use

Founders and partners should receive clear guidance on how they may describe and display their relationship with the Foundation. Usage rights should match the relevant agreement.

Media resources

Journalists can use approved assets alongside the Foundation’s boilerplate and Media & Press information.

Keeping assets current

The Brand Centre should act as the single source of truth. Superseded logos and documents should be removed or clearly archived so old versions do not continue circulating.

One Foundation · One experience

Built around purpose, people and legacy.

01

Female-first

Designed around the needs, ambitions and experiences of women and girls.

02

Warwickshire rooted

A long-term sporting and community commitment with a clear sense of place.

03

Open by design

Clear information, visible progress and meaningful ways for people to take part.

04

Built to last

Decisions made for lasting value rather than short-term attention.

Continue the story

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